The forecast is that after e-commerce has continued to promote sales since October, Christmas sales may decline.But that The National Retail Federation (NRF) announced that retail sales have increased by 8.3% since 2019.
Matthew Shay, Chairman and CEO, National Retail Federation The statement said: “In the face of the increase in the spread of the virus, the country’s restrictions on retailers and the increase in political and economic uncertainty, in a difficult year, consumers have chosen to spend some gifts to arouse the spirits of family and friends and provide a sense of normalcy .“
NRF predicted in November that Christmas sales in 2020 will increase by 3.6% to 5.2% year-on-year, reaching US$755.3 billion to US$766.7 billion. They proved that this increased savings expenditure is due to the reduction in out-of-home travel and dinners throughout 2020.
In the past five years, the average Christmas sales have increased by 3.5%NRF said they grew by 4% in 2019.
Details of the main retail sectors during the November-December holiday period include:
- Online and out-of-store sales, an increase of 23.9%
- Building materials and garden supplies stores, an increase of 19%
- Sporting goods stores, an increase of 15.2%
- Grocery and beverage stores, an increase of 9.6%
- Health and personal care stores, an increase of 5.4%
- Furniture and household goods stores, an increase of 2.2%
- Department stores, down 0.1%
- Electronics and electrical appliances stores, a decrease of 14.4%
- Clothing and apparel accessories stores, a decrease of 14.9%