The video clip of Life Goes On added 40 million views on YouTube in less than 12 hours. They try to exempt one of their members from military service.
South Korean K-pop super group BTS released BE (Deluxe edition), a new album that joins the four albums released since its appearance on the music map in 2013. It is about nine songs with which the band wants to send a positive message to millions of followers around the world in a year marked by pandemic and uncertainty.
The album has eight new songs, among which are Life Goes On, Dis-ease Y Dynamite, the only one that was launched previously, in August and that since then has added almost 425 million listeners on Spotify.
This album was not planned, but with a world tour canceled and without being able to do shows, the members of the band divided the tasks and began to create music that was related to these times and how they live it.
V was the visual director of the album, a key role for this band that achieved global fame using multimedia formats on different platforms. Jungkook, the youngest of the group, was the director of the video clip of Life Goes On.
At the time of landing on YouTube, the video already had 13 million views. After 12 hours of being on the web, it surpassed 40 million views. “In Be We didn’t want to teach people on stage, which is what you normally see. We wanted twentysomethings to be seen, which is what we are, “J-Hope commented.
And that’s exactly what is reflected in that song. A group of friends on a trip from the Hanam neighborhood in Seoul to the countryside. They are seen in a more intimate facet. There are scenes of musicians wearing chinstraps.
At one point, the group is shown driving along the banks of the Han River and looking longingly at the Jamsil Olympic Stadium, where it has been filled several times in recent years. “We had a really hard time not being able to get on stage,” Jimin said.
In addition to the talent of each one, the success of this band is due to the Army, as BTS fans are called. In just over 30 minutes from launch Be it became the best-selling album in the history of the Hanteo charts. Achieved more than 1 million sales. The new songs they have already reached the top positions in the US iTunes charts. Life Goes On it took first place an hour after launch.
The Army keeps getting records for BTS. Dynamite was crowned the first song to chart at No. 1 on the Billboard Digital Song Sales chart for 5 weeks. The longest time a song had stayed in that position was 4 weeks achieved by Lizzo with her song Truth Hurts.
With Dynamite, South Koreans also managed to reach unimaginable figures on YouTube. BTS is the group that fastest reached 100 million reproductions on that platform and now also It is the one that took the least time to reach 200 million views. The fans want to continue making history and for that reason, it would not be strange that these new songs reach huge numbers in a very short time.
All this success is given in a turning point for the band since Jin, the oldest of all the members, could leave her for a while. Must comply with compulsory military service imposed by your country for males between the ages of 18 and 28.
The South Korean authorities, aware of the economic and cultural contribution of the group, are reviewing the situation and began an express legal process so that some artists can delay compliance until they are 30 years old. The reform should be approved before December 4, when Jin will turn 28.
“As a South Korean male I want to serve my country And as I have said before when they call me I will serve the best I can. And, yes, this is a topic that I talk about with the rest of the members “, explained the musician, during a press conference for the presentation of the album.