At the beginning, over 260,000 people were online in the eMAG application or on the site. In the first 10 minutes, eMAG customers placed orders for over 33 million lei. There is also a new premiere in the history of Black Friday: over 15,000 products can be picked up from easybox today.

“The start of Black Friday exceeded our expectations. People raised money during the year when they gave up a lot of expenses and now they can afford to indulge in the products they want for home or personal comfort. We recorded 2 million visits to the site in the first half hour and so far customers have ordered, on average, 2 products per order. In total, customers ordered in 30 minutes more than they ordered in a full day of Black Friday seven years ago “, said Tudor Manea, general manager of eMAG Romania.

Thus, if in 2013, customers made purchases worth 102 million lei in one day, now, in just half an hour, the value reached 124 million lei.

The first products sold out (from the eMAG offer)

  • In 36 seconds 1,000 pieces – Oppo A12 mobile phone, Dual SIM, 32GB, 4G, Black, at the price of 199.99 lei, reduced from 499.99 lei (60% discount)

  • In 39 seconds 500 pieces – Hugo Boss The Scent Eau de Toilette, Men, 100 ml, at the price of 99.99 lei, reduced from 219.99 lei (54% discount)

  • In 40 seconds 500 pieces – Set of 6 Tefal Ingenio Elegance pieces, at the price of 149.99 lei, reduced from 399.99 lei (62% discount)

  • In 52 seconds 1,000 pieces – Samsung TV 43TU7092, 108 cm, Smart, 4K Ultra HD, LED, Class A, at the price of 999.99 lei, reduced from 1,399.99 lei (28% discount)

  • In 1 minute and 9 seconds 300 pieces – LG 55UN71003LB TV, 139 cm, Smart, 4K Ultra HD, LED, Class A +, at the price of 1,299.99 lei, reduced from 1,999.99 lei (35% discount)

  • 700 pieces in 1 minute and 16 seconds – Samsung Add-Wash WW70K44305W / LE washing machine, 7 kg, 1400 RPM, Class A +++, Digital Inverter Motor, White, at the price of 999.99, lei reduced from 1,699.99 lei (41% discount)

  • In 3 minutes 2,000 pieces – Whiskey Jack Daniel’S, 40%, 0.7l, at the price of 49.99 lei, reduced from 69.99 lei (28% discount)

  • In 5 minutes 1,000 pieces – Tefal Easy Pressing Ironing Station GV5262E1, 2200 W, 5.2 bar, 85g / min, 1L tank, Durilium technology, white / blue, at the price of 299.99 lei, reduced from 699.99 lei ( 57% discount)

  • In 8 minutes 2,000 pieces – Roborock Cleaner S5 MAX vacuum cleaner, WiFi, Vacuum cleaner and mop, Smart top-up, LiDar navigation, virtual barrier setting, no mop areas, White, at the special price of 1,499.99 lei

  • In 8 minutes and 31 seconds 2600 pieces – Fossil ES3712 women’s watch, at the price of 219.99, reduced from 599.99 lei (63% discount

Most orders per thousand inhabitants came from Bucharest, Cluj-Napoca, Slatina, Iasi, Brasov, Alba Iulia, Constanta, Pitesti, Targu Jiu and Zalau. Payment by card has a share of 57% of total orders. Over 55,000 products were ordered in the first 10 minutes.