The United States, under the Republican government, strengthened the blockade against the island with the aim of breaking ties with Venezuela, one of its closest allies in the world.
The United States government “harms” with its sanctions to consumers In that country of Cuban rum, which along with cigars was traditional and widely sold in the “American” market in the old days and now they are blocked.
Havana Club International SA a joint venture formed by the French firm Pernord Ricard and the Cuban state firm Cuba Ron “rejected” from Havana the decision of the government of President Donald Trump to “restrict” imports of Cuban rums.
The measure “damages the brand, but it impacts even more on consumersBecause there are many good quality rums in the world and the Cuban is among the best, “Sergio Valdés, director of Market Development of the firm, told a local press.
United States, under republican government, strengthened the blockade against the island as he has explained with the aim of breaking ties with Venezuela, one of its closest allies in the world.
The most frequent objectives of the actions they have been tourist, with the suspension of US cruise trips to Cuban ports, bans on various bilateral relations in that branch and others.
In other times, Cuban rum and cigars were main commodities in exports islanders to the neighboring country.
At the beginning of the blockade in the early 1960s, which Washington describes as a trade embargo, both products included. Cuba then “diverted” its sales to Europe and the rest of the world.
Some stories that run in the United States and Cuba prove that some personalities of that country “suffered” the lack of Cuban rum and also of cigars.
Among those Americans are Presidents John F Kennedy and Bill Clinton who at different times, it is said, they kept the secret of their tastes for good cigars and rum from the island.
Rum was never definitely behind in the world’s largest consumer market.
Other rum companies in the Caribbean sought to occupy and they managed to fill the commercial void left by Cuban rums in the broad US market but Cuban brands kept “coming in.”
The “thaw”, currently deactivated by political decisions in Washington, granted permits for “American” travelers to Cuba to take their vacations with them. limited quantities of rum and boxes of cigars.
Valdés explained that Havana Club International has for years rejected Bacardí’s sales in the United States of a drink under the Cuban brand, which was considered as “a commercial theft”. Bacardí, founded in Cuba in the 19th century, emigrated from the island in the 1960s.
“Every time I visit my relatives in the United States, I bring them rum and cigars and they distribute them among their American friends,” explained 75-year-old retired Isidro Menéndez.
“And there is no lack of” Americans “who ask me how many bottles and boxes I could get them,” he stressed.