The pandemic It got here to shake not solely the world economic system, the well being techniques of every nation and the way in which during which we develop professionally, educationally and socially, but additionally our consumption habits.
There are industries this 12 months they have been severely overwhelmed, like that of the cinema, or that mirrored huge progress, like that of video video games. And there are different points of consumption that aren’t often thought-about, however which are additionally a mirrored image of what has occurred to us as a society, resembling that of the audiobooks.
To speak about this final matter, we spoke with José Alberto Parra, Director of Storytel, who started by stating that this platform was not alien to a improve, as occurred with different digital leisure, and that that is traced again to the start of the confinement.
It additionally says that earlier than the well being alert they’d detected that the usage of audiobooks was associated to switch instances (automobile, public transport, and many others.), so as soon as the confinement was decreed, consumption remained secure all through completely different instances of the day.
‘This was very attention-grabbing as a result of it actually tells us that audiences gave audiobooks a attempt past journey instances’says Parra earlier than stating that earlier than the pandemic, consumption was targeted on non-fiction, on matters during which folks discovered helpful, resembling enterprise or private growth points.
As soon as we needed to shut ourselves off in the entire world, Parra claims that the fiction and the kids’s content material listeners elevated, which led to a better stability in consumption, which additionally motivated Storytel to supply extra content material to its subscribers (there’s a new unique every single day).
And at last he says that, though audiobooks are comparatively new within the Spanish-speaking market, throughout the worldwide scene it’s the the quickest rising leisure class.