February 12 is the Lunar New Year, which is the most important time of the year not only for Chinese, but also for Koreans, Japanese, Vietnamese or Singaporeans. This year, the government has asked people to stay in the workplace to contain the virus.
In these days, the largest human migration on earth has taken place, and the Chinese have traveled a lot in search of a new year to reconnect with their relatives. According to this year’s data, it is expected that the number of trips this year will be reduced by half, to only 1.15 billion trips, 61% less than in 2019 and 22% less than last year. estimate transportation Department.
If people stand still, the package will move
Before the Spring Festival holiday, separated families promoted the increase of gifts through e-commerce.They explained in Alibaba that February 4th is traditionally Ready to work In RMB, the search volume for “parents’ gifts” is four times the daily average.this year Popular shopping They have been appointed to participate in advanced health checks, noodle machines, electric toothbrushes and robotic vacuum cleaners.
According to Alibaba’s C2C e-commerce website, Taobao , The more than 100,000 merchants on the platform will continue to be open to the public, and orders will be submitted within 48 hours after payment. Online grocery platform Tmall Supermarket will continue to deliver to 300 cities. Alibaba’s new retail supermarket, Freshippo, also said that 260 stores across the country will continue to be open during the holidays.
Different lunar new year
The red packaging will continue to exist in Lunar New Year, this year, more than ever, thanks to the new game features of Taobao and Tmall. The two companies are inviting consumers to browse and interact with brands to win red envelopes-cash allowances that can be used to shop on the platform.
Taobao Live de Alibaba will also give away red envelopes through its live streaming media (such as Austin Lee and Weiya Huan). When Taobao users watch the CCTV Spring Festival Gala on New Year’s Eve, they can also add red envelope gifts and have the opportunity to obtain payment for all commodities in the virtual shopping cart and obtain “authorization”.
On February 1, Alipay also released the latest version of the “Five Wealth Cards” with the interactive CNY function of the e-wallet. Enabling the augmented reality feature invites users to search and scan for auspicious Chinese characters. Those who collect five of them will win a red gift package containing cash prizes. This year, Alipay also launched a new feature that allows people to write their own Chinese calligraphy in the app, share it with their loved ones, or print them in RMB as decorations. Since the launch of the “Five Wealth” campaign six years ago, more than 600 million people have participated.