If the list of problems caused by the pandemic was not long enough, a new analysis published by Counterpoint draws attention to the price of mobile phones.
If you flirt with the purchase of a smartphone in the last quarter of 2020, you will be sad to know that the average price of this gadget has increased by 10% globally. An elaborate study by Counterpoint Research draws attention to this unpleasant situation that affects every corner of the globe.
As you can see on the map below, the average price for a smartphone has risen to $ 471 in North America, to $ 291 in Europe, $ 310 in China or $ 164 in the Middle East and Africa. The only region in which it has fallen is Latin America, with 5%, up to about $ 166. Otherwise, the average price increased by up to 13%.
It is important to note that these values are calculated compared to the same period last year. Apparently, the increase in the average price is attributed to the decrease in global telephone sales. Although expensive phones, such as iPhones, continue to sell well, even they have seen a decrease in the number of units sold by 8%. This is a major victory compared to the 23% decrease recorded by the entire smartphone market.
While smartphone addiction has exploded in the pandemic, iPhones have reached the top of the priority list of many mobile enthusiasts. At the same time, the introduction of 5G infrastructure in various parts of the world has led to a new interest in top terminals. For reference, 10% of terminals delivered in the second quarter of 2020 were 5G devices and were reflected in 20% of revenues related to this market.
The chart below draws your attention to an unprecedented situation in the global smartphone market. Apple registered 34% of the units sold, while Huawei ranks second with 20%, and Samsung is satisfied with a distant third place, with only 17% of the market.