It is ironic that while before they were viewed with rejection by a society that did not intend to accept them in their daily lives, video games today boast an economic spill that even exceeds those of the music and film industry combined.
In 2019 alone, the industry generated $ 148.8 billion in profits worldwide, 7.2% more than in 2018, according to the esports and video game intelligence firm, Newzoo.
More and more brands are joining the trend of companies that were outside of video games and are now very interested in the monetary prosperity that this can generate, in addition to the remarkable growth of esports worldwide.
But when it comes to talking about the companies that have been key in the growth of esports, the cases are concrete.
Launched in 2011 and acquired by Amazon in 2014, it is practically the platform that made video game streams everyday. Thanks to it, it was possible to monitor esports competitions in real time and the audience is so large that it presumes that it is currently seen as a generator of web presence peaks.
With more than 15 million visitors a day, Twitch is the meeting point par excellence between gaming streamers and viewers, and the interactions make the platform adopt more the nuance of a community than that of a service, which has undoubtedly been become your differentiating factor.
Another of its attractions is that on Twitch it is possible to monetize and for this you only need to start playing, broadcasting, generating a good fan base and repeating everything in a virtuous circle in which only the players win.
And although the base of Twitch streamers and consumers is made up mostly of gamers, the truth is that on the platform there is a wide range of content that comes from all kinds of profiles, from Hollywood stars and politicians, to athletes and chess players, who with their streams not only keep their fanbase updated, but also provide it with a sense of identity and closeness.
2. Riot Games
Founded in 2006, he is one of the most experienced developers in the esports arena, so much so that his game League of Legends, released in 2009, is generally viewed as the largest electronic sport in the world.
It is an assertion that is certainly well founded, because with global operations through the League of Legends World Championship, the Championship Series and the Mid-Season Invitational, a fact is that Riot Games has been a key piece in the brutal popularity of the esports.
3. Epic Games
The company began operations in 1991, but its popularity came with the launch of Unreal, a title published in 1998 that featured the Unreal Engine graphics engine. Epic’s business was further solidified with the development of IPs like Gears of War and with the licensing of various incarnations of the engine.
But the company struck a defining blow on the esports scene when it launched Fortnite in 2017, a free-to-play game whose vertical Fortnite Battle Royale became a true cultural phenomenon, so the current gaming landscape is unthinkable without evoking this game whose competition bags are worth millions of dollars.
4. Activision Blizzard
Activision and Blizzard were different companies, the latter being the one that had remarkable experience in online gaming, thanks to sagas such as StarCraft and WarCraft and its Battle.net platform. But since 2008 they have merged into a single entity that boasts franchises such as Call of Duty, Overwatch and even Candy Crush Saga in its portfolio.
In 2018, Activision Blizzard became the largest company in America and Europe in terms of revenue and market capitalization, and has put special care in esports through initiatives such as the official Call of Duty leagues, StarCraft and Overwatch.
5. Team Liquid
Professional esports organization founded in 2000, based in the Netherlands and whose presence spans multiple regions of the world.
Featuring teams across a wide range of games like Apex Legends, Fortnite, Counter-Strike, League of Legends, Rocket League, PUBG, Rainbow Six Siege, Call of Duty: Modern Warfare, Clash Royale, Super Smash Bros. and VALORANT, Team Liquid It is to this day, according to data from EsportsEarnings, the top-grossing esports organization, with a total of $ 35,445,998.
The video game market has grown rapidly in the world, so much so that there are already online sites where you can bet on virtual sports in sports betting houses or outstanding sports leagues in a casino. Companies will make more and more efforts to take better advantage of this trend, while users are having fun.